Image: People Watching by Erica Boothby

Crafting the design-driven growth mindset: the art and science of sensing, sensemaking and changemaking.

This is the second post on Business Design.

Business Design applies design strategies to improve or transform business activities. As mentioned in the first post, Business Design practitioners display an empathic-strategic mindset through repeated use of design methods to find, frame and solve business problems. This mindset requires active learning and practice of three modes: (1) need finding (sensing), (2) need/problem framing (sensemaking) and (3) problem solving (changemaking).

  • Secondary research involves reviewing and analyzing information from primary research activities. Methods include print or digital media reports, whitepapers, and industry reports from libraries and other professional sources.
  • Tertiary research involves republishing or citing charts, quotes or completed analysis of 3rd party research activities. Sources include industry reports, mass media published articles, Wikipedia, etc.
  • Findings: ‘facts’ filtered and interpreted with judgment that reflect patterns in behaviour. They offer a proposed “why” as a functional motivation behind an observed fact. (e.g. a paper with red ink placed on a desk; a smile in response to a friend’s comment; a man walking uncomfortably fast )
  • Insights: interpretations of findings that reflect a deeper understanding of what is currently seen or expressed — it provides an emotional intention to an anticipated, future behaviour. (e.g. the ‘red-inked’ paper was placed on top of others on the desk suggesting high level of importance; the smile was an emotional response to a trusted storyteller; the man walked faster than normal pace as he caught sight of the bus arriving ahead of schedule, etc. )

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